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THE SITUATION
Adobe partnered with musical artist, Tierra Whack for their new Student Teacher Education audience to encourage students to use Adobe Creative Suite to explore creativity.
MY CONTRIBUTIONS
Account Management
Client Relations
Social Media & OLV Deliverable Management
Influencer Partnership
PROJECT OVERVIEW:
The partnership with Tierra Whack, a new level of creativity was unlocked that Adobe has never experienced. Through various brand extensions including limited edition Tierra Whack coloring book and pages, What Whack Wears design clothing challenge and coverage with Vogue highlighted that creativity cannot be limited to only one avenue, but it's everywhere!
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