FIVE DAY HACK-A-THON | LIVE CLIENT PITCH | DIGITAS x MAIP
THE ASK
THE PROBLEM
Create something meaningful that can help humans navigate the "new normal".
MY CONTRIBUTIONS
Account Management
Strategy
Ideation
User Research
Category Research
Deck Flow
How do we combat the spread of misinformation so that the world can have access to reliable resources leading them to be the change they expect to see?
THE SITUATION
Millennials and Gen Z are the loudest voices for change, but they are in search for authenticity within the news and media so they can create change.
THE TENSION
The news that we are supposed to trust is not 100% truthful and the tension lies in finding reputable information in a sea of fake news.
THE INSIGHT
Young activists and organizations need an efficient way to filter reliable information from all the fake news.
THE OPPORTUNITY
Create a reliable solution, to help shine a light on the issues and causes the young activists are fighting for day in and day out.
WHY STILL CHANGING?
Advocacy is a continuous process of learning, unlearning, and relearning. As people further self-educate, they experience changes in their approaches to supporting social movements. It’s natural. Everyday, we are still changing and becoming better advocates for ourselves and others. And stillchanging.org is...still changing.