THE ASK

Design a profitable retail space for a brand that doesn't have a physical presence.

THE OPPORTUNITY

Pabst Blue Ribbon can push beyond their current efforts and support more artists with this physical space. 

THE SITUATION

Bands and musicians are running out of space to practice. 

RETAIL STRATEGY

Increase the brand affinity of PBR enthusiasts, while connecting the brand to a new audience.

MY CONTRIBUTIONS

Brand Audit

Consumer Research

Wrote the Brief

Deck Flow & Design

Pitched Presentation

BRAND STRATEGY

Peak Richmond's cultural curiosity by celebrating musicians.

INTRODUCING...

THE WAREHOUSE by PBR

WHAT IS THE WAREHOUSE?

WHAT IS ON EACH FLOOR IN THE WAREHOUSE?

WHERE IS THE WAREHOUSE LOCATED?

A two floor physical space created by Pabst Blue Ribbon for musicians, artists, PBR enthusiasts and music lovers. 

First floor: rehearsal space 

Second floor: venue + bar

Richmond, VA. Specifically in the Scott's Addition area.

THE WAREHOUSE DESIGN

THE LAUNCH PLAN

THREE STEP LAUNCH PROCESS

STEP ONE - PBR Mural in Richmond, VA 

STEP TWO - Cryptic Cans

STEP THREE - Localized Can Contest

BRINGING THE WAREHOUSE TO REALITY

SketchUp Render by Mason Shuck - Creative Brand Manager

THE TEAM

Emily Thomas - Creative Brand Manager

Mason Shuck - Creative Brand Manager

Taylor Kepley - Creative Brand Manager

LET'S STAY CONNECTED

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