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THE ASK
Design a profitable retail space for a brand that doesn't have a physical presence.
THE OPPORTUNITY
Pabst Blue Ribbon can push beyond their current efforts and support more artists with this physical space.
THE SITUATION
Bands and musicians are running out of space to practice.
RETAIL STRATEGY
Increase the brand affinity of PBR enthusiasts, while connecting the brand to a new audience.
MY CONTRIBUTIONS
Brand Audit
Consumer Research
Wrote the Brief
Deck Flow & Design
Pitched Presentation
Activation Design
BRAND STRATEGY
Peak Richmond's cultural curiosity by celebrating musicians.
INTRODUCING...
THE WAREHOUSE by PBR
WHAT IS THE WAREHOUSE?
WHAT IS ON EACH FLOOR IN THE WAREHOUSE?
WHERE IS THE WAREHOUSE LOCATED?
A two floor physical space created by Pabst Blue Ribbon for musicians, artists, PBR enthusiasts and music lovers.
First floor: rehearsal space
Second floor: venue + bar
Richmond, VA. Specifically in the Scott's Addition area.
THE WAREHOUSE DESIGN
THE LAUNCH PLAN
THREE STEP LAUNCH PROCESS
STEP ONE - PBR Mural in Richmond, VA
STEP TWO - Cryptic Cans
STEP THREE - Localized Can Contest
BRINGING THE WAREHOUSE TO REALITY
SketchUp Render by Mason Shuck - Creative Brand Manager
THE TEAM
Emily Thomas - Creative Brand Manager
Mason Shuck - Creative Brand Manager
Halle Nurse - Creative Brand Manager
Taylor Kepley - Creative Brand Manager
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