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PROJECT OVERVIEW
Daylight Saving causes many Americans to lose an hour of sleep that affects them that day and throughout the week. Denny's offered a FREE cup of coffee for consumers via their rewards app and for NYC residents where the experiential activation took place on March 12, 2023.
THE PROBLEM
How can the iconic Denny's Diner help brighten up the day of people across the country who are struggling and adjusting to Daylight Saving Time?
MY CONTRIBUTIONS
Account Management
Experiential Producer
Client Relations
Event Management
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