CBM Q3: RESEARCH ONE OF THE FOLLOWING BRANDS FROM YESTERDAY AND THEN DEVELOP A PLAN TO REVITALIZE AND RELAUNCH IT.

1999

First BlackBerry 850 released, with mobile email

2002

Calling is available with the BlackBerry 5810

2004

BlackBerry 7100t supports AIM, Yahoo with full web browsing

2007

BlackBerry 850 released, with mobile email

2011

BlackBerry Playbook was first attempt of a tablet 

2014

BlackBerry Passport released at a high price

2000

BlackBerry 857 larger screen and portrait orientation

2003

BlackBerry 6210 is the first with color

2006

The Pearl 8100 signature track ball released, no WiFi support 

2008

BlackBerry 8820, is the first flip design

BlackBerry 9000 offers faux leather style with resolution like iPhone 3G

BlackBerry Storm is first touchscreen phone offered by RIM

2013

BlackBerry Z10 and Q10 touchscreen are available to customers

With Apple and Samsung leading the U.S.in the smartphone industry today, BlackBerry would need to create a strong brand strategy to compete. The company could also take their smartphones and other products to the next level by entering a new industry and focusing on offering new services to customers. 

Revitalize the brand by:

  • Updating operating system for all products to be compatible with today's technology

  • Creating consistency with the design for all products

  • Providing customers with unique features that allow users to handle business and personal tasks with one device

  • Connecting devices together through a cloud storage system where items can be stored in one central place

  • Offering a security software to protect and secure data

Relaunching the brand by:

  • Expanding into new industries like transportation, government and education

  • Enhancing the current product offerings with sleek designs

  • Connecting through apps where collaborations can happen from a mobile device

  • Facebook Basic
  • Twitter Basic
  • Vimeo Basic

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