CBM Q3: RESEARCH ONE OF THE FOLLOWING BRANDS FROM YESTERDAY AND THEN DEVELOP A PLAN TO REVITALIZE AND RELAUNCH IT.
1999
First BlackBerry 850 released, with mobile email
2002
Calling is available with the BlackBerry 5810
2004
BlackBerry 7100t supports AIM, Yahoo with full web browsing
2007
BlackBerry 850 released, with mobile email
2011
BlackBerry Playbook was first attempt of a tablet
2014
BlackBerry Passport released at a high price
2000
BlackBerry 857 larger screen and portrait orientation
2003
BlackBerry 6210 is the first with color
2006
The Pearl 8100 signature track ball released, no WiFi support
2008
BlackBerry 8820, is the first flip design
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BlackBerry 9000 offers faux leather style with resolution like iPhone 3G
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BlackBerry Storm is first touchscreen phone offered by RIM
2013
BlackBerry Z10 and Q10 touchscreen are available to customers

With Apple and Samsung leading the U.S.in the smartphone industry today, BlackBerry would need to create a strong brand strategy to compete. The company could also take their smartphones and other products to the next level by entering a new industry and focusing on offering new services to customers.
Revitalize the brand by:
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Updating operating system for all products to be compatible with today's technology
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Creating consistency with the design for all products
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Providing customers with unique features that allow users to handle business and personal tasks with one device
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Connecting devices together through a cloud storage system where items can be stored in one central place
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Offering a security software to protect and secure data
Relaunching the brand by:
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Expanding into new industries like transportation, government and education
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Enhancing the current product offerings with sleek designs
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Connecting through apps where collaborations can happen from a mobile device