Bearbottom is a menswear brand that provides their consumes with high quality and fashionable clothing and accessories. The company infuses a one-to-one model with their business by donation shorts to children in Bangladesh.
Create an equal messaging between the one-to-one model and quality of the shorts.
Consumers are unaware of the one-to-one model that Bear Bottom supports. Their charity is looked as an after thought by many consumers.
Create equal messaging for the one-to-one model, fix the consumer perception of the brand and enhance the user experience on the brand website.
We conducted primary research in order to gain insight on consumer perceptions of the brand, product offering, quality and messaging.
Comfort with a conscience.
The New Concept:
Position Bearbottom as a brand that offers functionality and great quality at a high price for they target audience. We want Bearbottom to focus on three core areas to create an equal message between their one-to-one model and their products. The story, the model and the messaging were all rebranded to reach this common goal.
Halle Nurse: Creative Brand Manager
Melissa Poe: Experience Designer
Connor Not: Copywriter
Krista Stanley: Art Director
Research, Strategy and Deck Design