The Background:
Bearbottom is a menswear brand that provides their consumes with high quality and fashionable clothing and accessories. The company infuses a one-to-one model with their business by donation shorts to children in Bangladesh.
The Ask:
Create an equal messaging between the one-to-one model and quality of the shorts.
The Problem:
Consumers are unaware of the one-to-one model that Bear Bottom supports. Their charity is looked as an after thought by many consumers.
The Opportunity:
Create equal messaging for the one-to-one model, fix the consumer perception of the brand and enhance the user experience on the brand website.
The Research:
We conducted primary research in order to gain insight on consumer perceptions of the brand, product offering, quality and messaging.
The Strategy:
Comfort with a conscience.
The New Concept:
Position Bearbottom as a brand that offers functionality and great quality at a high price for they target audience. We want Bearbottom to focus on three core areas to create an equal message between their one-to-one model and their products. The story, the model and the messaging were all rebranded to reach this common goal.
The Team:
Halle Nurse: Creative Brand Manager
Melissa Poe: Experience Designer
Connor Noh: Copywriter
Krista Stanley: Art Director
My Role:
Research, Strategy and Deck Design