BASE BUTTER

THE ASK

Coors Light asked us to get harried, stressed-out 21-34-year-olds who feel they are always on to choose Coors Light in their moments of pause. They also asked us to connect the transformative nature of music to their beer, a brand built for chill.

THE PROBLEM

Summer is depicted as a time for exploration and freedom. But, that kind of summer requires both money and time — something fewer and fewer 21-34-year-olds have these days.

MY CONTRIBUTIONS

Project Management

Strategy

Project Proposal

Ideation

User Research

Qual + Quant Research

Category Research

Strategy

Deck Design

Deck Flow

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