Coors Light asked us to get harried, stressed-out 21-34-year-olds who feel they are always on to choose Coors Light in their moments of pause. They also asked us to connect the transformative nature of music to their beer, a brand built for chill.
Summer is depicted as a time for exploration and freedom. But, that kind of summer requires both money and time — something fewer and fewer 21-34-year-olds have these days.
Qual + Quant Research