CBM Q5: LIST THE MANY DIFFERENT WAYS CONSUMERS MIGHT EXPERIENCE ONE OF THE FOLLOWING BRANDS.

Apple...

capitalizes on the lifestyle, innovation, imagination and empowerment of their users. The brand strategy is one that is focused on the emotional connection which has landed the company to gain loyal customers who love the variety of products. With each press release the company completes, the more Apple users get to be part of the full branding experience. With a specific customer, there are various ways that the Apple brand could be experienced. 

Customer: Single mother with three kids, ages 7, 13 and 18

Apple Brand Experience: With this family always on the go, they are tasked to stay connected throughout the day to make sure things go as planned.Investing in Apple products will allow them to do just that; the household has a few iPhones, an iPad, an Apple TV and one Apple Watch. These products allow the family to be directly connected through different features (i.e FaceTime, iMessage, Apple Music and much more) that each product offers. No matter where, what or how, this family know that they will be able to keep tabs on each other. If the mother is at work late, she can check in on the kids with either her Apple Watch or iPhone with a call or FaceTime or voice messages. Having a universal brand that provides their customers with products that can be paired together provides a great experience.  

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